Case study: Our spot for the Global GZ-2

00:00:00:00

CLIENT

IDEA EXCLUSIVE_

BRAND

GLOBAL KNIVES_

DIRECTOR & MOCO

SÖREN WEINGARTEN_

CORE TECH

PROBE LENS & 1000 FPS_

LOG_00 /// MISSION_BRIEFING

PICTURES THAT SPEAK FOR THEMSELVES_

30 SEC. COMMERCIAL MULTI-CHANNEL 1.5 DAYS PRODUCTION

For Idee Exclusiv, the DACH distributor of the Japanese premium brand Global Knives, we developed a 30-second commercial for trade fairs, the website and social media advertising. Our clear goal: to make the most important product and brand characteristics - the industrial, modern design, the relentless sharpness and the water-repellent coating - tangible in a purely visual way and completely without words.

This project was realized completely in-house from the very first sketch. Planning, pre-production, the construction of the customized MoCo and pneumatic rigs as well as the subsequent production and post-production were directed by Sören Weingarten. Thanks to precise technical preparation, the entire set including complex equipment could be shot within an extremely efficient shooting time of just 1.5 days.

LOG_SM /// SOCIAL MEDIA CUT

LOG_01 /// MACRO TRACKING

DETAILS & DIMENSIONS_

PRO2BE PROBE LENS

To establish the industrial design language right from the start, we utilized a precise macro tracking shot from bottom to top. The use of the special Pro2Be Probe Lens gives the knife a monumental, high-quality look. The extreme perspective makes the blade appear significantly larger and more powerful, while the finest material details are visible.

LOG_02 /// FLUID DYNAMICS

COATING & SHARPNESS_

1000 FPS8 BAR PNEUMATIC PULL

Demonstrating the water-repellent coating required physical precision. We constructed a pneumatic piston that explosively pulled the knife downwards at 8 bar pressure. Recorded at 1000 frames per second, this super slow-motion shot reveals how water droplets roll weightlessly off the surface, while the flawless and razor-sharp cutting edge is revealed.

LOG_03 /// LOW-KEY MACRO

PLAYING WITH THE LIGHT_

SHADOW PLAYSEAMLESS TRANSITION

In this macro shot, we deliberately underexposed the rest of the knife to complete black, focusing solely on the gleaming contour of the blade. As the camera glides along the blade, the knife turns sideways into the light. We use the hard light reflection on the steel as the perfect visual lever to fade smoothly and unnoticed into the pack shot.

LOG_04 /// ATMOSPHERIC REVEAL

THE DYNAMIC CONCLUSION_

PRACTICAL SMOKEDYNAMIC SPIN

To end the film with the necessary impact, we set the blade into a wild, high-energy rotation. Accompanied by practical smoke, which further emphasizes the industrial aesthetics of the steel, the knife comes to rest and presents itself in its full glory in the final shot.

GLOBAL KNIVES.