FILM PRODUCTION.
TABLETOP /// MOTION CONTROL /// HIGHSPEED
fokusmedien produces commercials, product videos and more with the best technology and together with the top creatives in the industry.
Our processes are highly efficient, our infrastructure extensive and our motivation unmatched. Every project is run professionally from planning to delivery, is meant to thrill our clients and to deliver what we love most – the wow effect.
SPECIALISED IN TABLETOP.
Products, liquids, food and effects in front of the camera – shot for real, with motion control and high-speed. Directing, robot and effects are in the hands of our director and owner Sören Weingarten, or modular together with the team of your choice.
Directing, programming the camera move and building the effects are in one person's hands. No coordination loops between separate departments.
Cinebot, high-speed camera, lighting and workshop are permanently in the studio. Expandable with a huge pool of equipment from our external partners.
We test risky shots with real materials in the studio before the shoot day is booked. Camera moves are programmed in advance and repeated exactly – schedule and costs are fixed.
Your product is filmed for real – no AI generation, no artefacts, no labelling obligation. We only add backgrounds or set extensions digitally where it makes sense.
TWO ROBOTS, ONE SET-UP.
The Bolt moves the camera, STING moves the product. Both movements run in sync and can be repeated exactly as often as needed – the basis for effects, variants and stills from the same move.
BOLT CINEBOT
Mark Roberts Motion Control · high-speed camera robot
Camera moves up to 7 m/s, repeatable to the millimetre. The Bolt synchronises camera, lighting and effect triggers – producing pour sequences in one take, splashes in the right frame and multiple passes that can be layered precisely in post.
STING
In-house development · product robot based on KUKA
Our self-developed robot arm system with built-in pneumatics moves products, props and liquids repeatably in frame – in sync with the Bolt's camera move. Product and camera move at the same time, every take is identical to the last.
SEND A BRIEF, GET AN ASSESSMENT.
Send us your brief, moodboard, script or idea – as a PDF or in three sentences. You will get a prompt assessment of budget and impact. No obligation.
- 01 Upload or describe your brief
- 02 Assessment directly from the director
- 03 On request: studio visit or Cinebot demo
Not just tabletop.
For image films, corporate films and product shoots on location we come to you with camera, lighting and – if the shot calls for it – motion control.
For very large on-location sets we work with some of the best traditional production companies.
- 01 Image film with product focus – people, place and product in one film
- 02 Corporate film for manufacturers – making production, craftsmanship and quality visible
- 03 Product film on location – when size or environment rule out the studio
- 04 Mobile motion control – Bolt and high-speed on location, with operator
- 05 Large sets – together with partner production companies, coordinated from one source
WHAT AGENCIES AND COMPANIES ASK US.
Usually one to three shoot days in the studio, with no upper limit. From brief to delivery, allow three to six weeks – most of it is preparation: product samples, concept, planning meeting, test shots. Example: the Global GZ-2 spot was made in one and a half shoot days, entirely in-house.
That depends on the number of shots, crew, talent, shoot days and effects. There is no flat answer – based on your board or idea you will quickly get a concrete range.
Product samples in sufficient quantity – for liquids and food considerably more than one –, your CI guidelines and a contact person with sign-off authority. A board, a script or a rough idea is enough to start; concept, set construction, lighting, robotics, shoot and post-production are on us. If needed, we develop a concept or a campaign for you.
Both. We support agencies from the pitch onwards with feasibility checks, treatment and test shots in the studio. We accompany companies from the first idea to delivery in all formats. Production companies book Bolt, high-speed camera and studio with operator as a technical unit.
Yes, gladly – at the studio in Frankfurt, easy to reach from the whole Rhine-Main region and from the airport. Anyone who cannot be on site joins via live stream without delay.
Motion control means robot-driven camera and object movements, combined with practical effects. Every movement is exactly repeatable and faster and more precise than would be possible by hand. The result is footage that sets you apart from the competition. More about motion control.
The product is always filmed for real – with its real surface, its real behaviour. We use AI only where it makes sense, for backgrounds or set extensions for example, never on the product itself. Since August 2026, AI-generated advertising content must be labelled; footage shot for real needs no label.
Yes, we come to you on location – with motion control and high-speed on request. For larger on-location sets we work with established production companies and keep responsibility for your product in the frame.
The spot in its main version plus all required derivatives: cutdowns, 16:9, 9:16 and 1:1 for social, stills from the same set-up on request. Editing, sound, colour and one round of revisions are included. Delivered in the formats your channels need.
Promptly. Send your board, script or idea via the form or book an appointment directly – you will be talking to Sören Weingarten, Tabletop Commercial Director, not to a sales team. Available Monday to Friday, 9 am to 6 pm.
LET'S TALK ABOUT YOUR Film.
One conversation, one assessment, one proposal – directly with the director.
Book an appointment or simply call.
Mon–Fri 9 am–6 pm · Directly with the director
